Geneva · Switzerland and francophone Europe
A Shopify agency in Genevafor Swiss and French brands.
A partner lives and works here; the other half of the studio is in Dubai. This page covers what changes when a Shopify store sells from this side of the border, and how we work with brands here.
The border, TWINT, francs and three languages.What a Swiss store has to get right.
An EU-built theme gets most of these wrong by default. Each one is a checkout, catalogue or logistics decision.
Switzerland is outside the EU customs union
Every order crossing the border is an export on one side and an import on the other. Duties, thresholds and customs paperwork are a checkout and fulfilment problem, not an afterthought for the 3PL. A store that surprises a French buyer with a customs charge on delivery has bought a refund and a bad review.
TWINT is not an optional wallet
It is how a very large share of Swiss buyers expect to pay, and it is close to invisible from outside the country. A checkout offering cards and PayPal looks complete to a foreign agency and looks foreign to a Swiss shopper.
Prices in francs, or you are asking for a conversion
Swiss buyers price-check in CHF. A store that displays euros and converts at the end introduces a number nobody recognises at exactly the wrong moment. Multi-currency in Shopify Markets is straightforward; deciding rounding and which market sees which price is the part worth getting right.
Three national languages, and Geneva is the French one
A Swiss store is rarely monolingual for long. Doing it properly means separate indexable URLs per language with reciprocal hreflang, not a JavaScript language switcher. That is the difference between a store that ranks three times and one that ranks once.
The border runs through your delivery zones
Geneva's catchment is cross-border, and a meaningful share of the buyers are shopping from one country and receiving in another. Shipping zones, thresholds and returns have to be built for that rather than corrected after the first month of orders.
The market rewards restraint over discounting
Swiss buying skews toward quality signals, clear provenance and a store that looks like it will still exist next year. Aggressive discount mechanics that lift a mid-market European store tend to read as cheap here, and a permanent sale badge is a positioning decision whether or not it was meant as one.
Working with us from Switzerland
A partner in the city,invoices in euros.
Someone here for the meetings that need one, and the scope in writing for everything else.
A partner based in Geneva
Not a sales office and not a reseller. The half of the studio that runs francophone Europe lives in the city, in your working week and your timezone.
Invoiced in euros
Your invoice is in EUR. We do not quote one currency and bill in another. See the question below if you were expecting francs.
French and English, natively
Working language either way. The site is English today; the conversation and the documents are whichever you prefer.
Scoped, then quoted
Every store is different, so we scope the work on a short call or chat and send a fixed quote.
Design, build, CRO, paid media, AI visibility.Invoiced in euros.
The full menu, and what each scope excludes, is on the pages below.
Two pieces worth reading before you brief anyone: how answer engines pick which stores to name and what a Shopify agency costs.
Questions
Francs, French and an office.
Starting with the currency one, because a Swiss company being invoiced in euros is a fair thing to want explained before anything else.
- Do you invoice in Swiss francs?
- No, in euros. Switzerland sits on the European market. Market decides currency and it is not negotiated per deal, which is also why you will never be quoted one number and billed another.
- Is there an office in Geneva?
- There is a partner living and working in the city. We do not publish a walk-in address, and we would rather say so than imply premises we do not lease.
- Can you work in French?
- Yes. The site is in English for now, by choice: a half-translated site with broken language tags ranks worse than a clean single-language one. Working in French has never been the constraint.
- Do you work with French and EU brands, not only Swiss ones?
- Yes. The Geneva hub covers francophone Europe, which in practice means Switzerland and France more than anywhere else, and euro invoicing applies across the EU.
- What is the fastest way to find out if you are any good?
- Start with a Store Teardown. A written audit of your store's conversion path and AI visibility, five fixes ranked by revenue impact, delivered in five days. Start an engagement within thirty days and the fee comes off it in full.