Insights on Shopify CRO, speed and AI visibility
Written down properly,and not behind an email form.
Everything here is the method rather than a teaser for it. If a piece tells you how to do something yourself, that is the whole intention — the studio's argument is that published work beats promised work, and that applies to how it writes as much as to what it charges.
What your Shopify robots.txt tells the AI crawlersShopify changed the default file and did not tell anyone. Which bot controls training, which controls whether you get named, and the trap in naming one.Read it →13 minHow to get your Shopify store recommended by ChatGPTAnswer engines name a handful of stores and stop. Here is what decides whether yours is one of them, and how to test it in ten minutes.Read it →9 minWhat a Shopify agency actually costsFour pricing models, what each one does to the incentives, and why almost nobody in this industry will put a number on a page.Read it →8 minWhy your Shopify store is slow, and what actually fixes itFour things account for nearly all of it, three of the four fixes are deletions, and the theme sets a ceiling nobody should promise past.Read it →7 minFigma to Shopify: what a build actually involvesWhat a developer needs from the file, why sections decide whether you can run your own store, and why the speed budget belongs in the scope.Read it →7 minThe Shopify store audit checklist we actually useThe nine sections of a paid store teardown, in order, with the tools for each — so you can run it yourself before paying anyone.Read it →11 min