Insights on Shopify CRO, speed and AI visibility
Written down properly,with no email form in front.
Each piece is the method itself. If it tells you how to do something yourself, that is the intention: the studio publishes its work the way it publishes its scopes.
What a Shopify developer for Switzerland has to get rightCurrency, language versions and local payment methods: the acceptance list for a Swiss Shopify build, with a way to check each item yourself.Read it →8 minA Shopify CRO roadmap: what to fix, what to test, and in what orderWhat to fix before you test, how to rank hypotheses by evidence and effort, and the two numbers that show a Shopify CRO programme is working.Read it →12 minShopify A/B testing: how to run a test that tells you somethingSample size, run length, traffic split and flicker: how to run a valid A/B test on Shopify, and the Google rules that keep a test from hurting search.Read it →9 minWhat a Shopify CRO specialist does, and how to check the workA week in the life of a Shopify CRO specialist, the evidence to ask for before hiring one, and five checks that separate a tested change from an opinion.Read it →7 minShopify checkout optimization: what you can change and in what ordercheckout.liquid is gone, so the work is fields, wallets, shipping and a funnel you can read. What Shopify lets you change, what the data says, and the order.Read it →12 minWhat's in your Shopify sitemap, and the lastmod it gets wrongShopify's sitemap index cannot be edited. What each child lists, what is absent, why every product lastmod is the request time, the locale children, submitting it.Read it →11 minShopify collection page schema: what Google reads on a category pageDawn and Horizon emit nothing about the collection on a collection page. What Google reads on a category page, where an ItemList earns a display, and one snippet.Read it →12 minShopify font loading, and what a custom face costsShopify serves library fonts from the store's own domain and font_face adds no font-display unless asked. The files, the swap, the preload cap, a ten-minute check.Read it →12 minShopify interaction to next paint: where a tap's milliseconds goINP is the slowest tap of the visit, timed to the next frame. What the variant picker and add to cart do in Dawn and Horizon, what app embeds add, how to read it.Read it →12 minWhen Shopify's canonical URL is wrongShopify strips the collection path, variant and tracking from every canonical. What it keeps, what Google reads alongside it, and the four cases the tag cannot fix.Read it →11 minShopify title tag length: the characters that are yoursThe theme appends the store name to every title, so one written to sixty is cut. The budget, the suffix arithmetic, the admin fields and a five-minute check.Read it →13 minWhat a Shopify product page weighs, and the budget to hold it toThe median mobile page is 2.6 MB and a Shopify product page carries it somewhere else. Two sizes, a sourced budget, twenty minutes in DevTools and two commands.Read it →13 minShopify hreflang: the tags are fine, the setup is notShopify writes the hreflang block itself from markets and languages. What it emits, subfolders or domains, x-default, and a bilingual Swiss store as the worked case.Read it →11 minShopify third-party scripts: what each app costs, and what to cut firstApp embeds, script tags and theme edits each load differently. How to list every app on the product page, price each one in milliseconds, and what to remove first.Read it →11 minShopify image alt text, and what the theme writes when you leave it blankLeave the field blank and Shopify writes the product title on every photo. Where the field is, which theme code uses it, what to write, and a five-minute check.Read it →12 minShopify breadcrumb schema: one snippet for every templateNeither Dawn nor Horizon emits a BreadcrumbList, and flat Shopify URLs give Google no hierarchy. What the markup needs, which collection to name, and a snippet.Read it →11 minHolding Shopify cumulative layout shift under 0.1The gallery image, app widgets, a scripted banner and the font swap: what each moves on a product page, what it costs against 0.1, and a five-minute check.Read it →13 minShopify llms.txt: what your store already servesEvery Shopify store has served one since May 2026, and it says nothing about what you sell. What it is and is not, how to write yours, and a five-minute check.Read it →12 minThree ways to show Shopify shipping cost before checkoutShopify prices delivery from the address, so the rate first appears at checkout step two. What the abandonment data says, and three ways to show it sooner.Read it →12 minShopify meta description length, and where the tag is setGoogle sets no limit and cuts to the device width. The budgets we hold pages to, the admin fields and theme file that write the tags, and a five-minute check.Read it →13 minShopify hero image size: what the browser actually getsThe hero is the LCP element on most themes. Why the upload and the download are different sizes, what decides when the request starts, and a ten-minute check.Read it →10 minShopify product schema: what your theme emitsDawn and Horizon emit one Product node from a Liquid filter. What it carries, what it leaves out, why the stars on the page never reach it, and a five-minute check.Read it →10 minWhat a sticky add to cart changes on ShopifyOn most themes the button is below the fold at 390 pixels wide. How to measure it in five minutes, the ten-minute fix, and the theme-code and app options.Read it →12 minWhat your Shopify robots.txt tells the AI crawlersShopify changed the default file and did not tell anyone. Which bot controls training, which controls whether you get named, and the trap in naming one.Read it →8 minHow to get your Shopify store recommended by ChatGPTAnswer engines name a handful of stores and stop. Here is what decides whether yours is one of them, and how to test it in ten minutes.Read it →6 minRev. The Shopify store audit checklist we actually useThe nine sections of a store teardown, in order, with the tools for each — so you can run it yourself before paying anyone.Read it →6 minRev. Figma to Shopify: what a build actually involvesWhat a developer needs from the file, why sections decide whether you can run your own store, and why the speed budget belongs in the scope.Read it →4 minWhy your Shopify store is slow, and what actually fixes itFour things account for nearly all of it, three of the four fixes are deletions, and the theme sets a ceiling nobody should promise past.Read it →4 minRev. What a Shopify agency actually costsFour pricing models, what each one does to the incentives, and how to read a quote.Read it →6 minRev.