Dubai · the UAE and the GCC
A Shopify agency in Dubai,invoicing in dirhams.
Half of the studio is here, in this timezone. The other half is in Geneva. Below: what changes when a Shopify store is built for this market, then how we work with brands here.
Selling in the Gulf
Cash on delivery, Tabby, White Friday.Six things to plan the build around.
None of these carries over from a European build. Each one lands in the checkout, the theme or the trading calendar.
Cash on delivery is still a real payment method
Not a legacy edge case to hide behind a feature flag. It changes your checkout, your fraud exposure, your fulfilment cost per order and your refund flow, and a theme built for a card-only European market handles all four badly.
Tabby and Tamara are expected, not optional
Regional buy-now-pay-later is a default assumption for a large share of Gulf shoppers. Missing from the product page, it reads as a store that does not operate here. Present but badly placed, it costs you margin without buying the conversion.
5% VAT, and the display rule that goes with it
UAE VAT has been 5% since 2018. The part that catches imported themes is the display convention: Gulf shoppers expect the inclusive price, and a store that adds tax at the final step converts worse than one that never showed a smaller number.
White Friday, then Ramadan, then Eid
The regional retail calendar is not the European one. White Friday is the November peak, Ramadan shifts buying into the late evening, and Eid concentrates gifting into a short window. A store tuned for a Black Friday to Christmas run is tuned for the wrong three months.
Arabic, if you are selling past the UAE
The Emirates transacts in English. Saudi does not, and Saudi is where the volume is. Arabic means right-to-left, which is a theme-architecture decision rather than a translation task. Retrofitting it into a theme that never expected it is most of a rebuild.
Same-day is the delivery baseline here
Dubai buyers are used to next-day as standard and same-day as ordinary. Shipping terms that read as generous in Europe read as slow on a product page in this market, and that expectation belongs on the page before the add to cart, not in a policy link.
In your timezone,with the scope in writing.
Same working week as you, and the scope in writing before you sign.
Invoiced in AED
You are invoiced in dirhams. We do not quote one currency and bill another, and we do not convert at checkout.
On Gulf Standard Time
Half of this studio is in this timezone. You are not waiting overnight for an answer from a European morning, and there is no offshore delivery team behind the account.
Scoped, then quoted
Every store is different, so we scope the work on a short call or chat and send a fixed quote.
Two senior people, no subcontractors
The people who scope the work do it. That is the constraint the whole studio is built around, and it is why the capacity is limited and said so.
Services
Five services, one team,invoiced in dirhams.
Design, build, conversion, paid media and AI visibility. The full menu, and what each scope excludes, is one click away.
Two pieces worth reading before you brief anyone: how answer engines pick which stores to name and what a Shopify agency costs.
Before you write:the office, the currency, the GCC.
Four questions about working with us from the UAE, answered here.
- Do you have an office in Dubai?
- There is a person here, which is the part that matters for your project: same timezone, same working week, same market. We do not publish a walk-in address, and we would rather say that plainly than imply a showroom that is not there.
- Can you invoice a UAE company in AED?
- Yes, and that is the default. Market decides currency, not preference.
- Do you work with brands outside the UAE?
- Yes, across the GCC and in francophone Europe, where the studio's other half is based in Geneva. The two hubs run one shared playbook rather than two separate agencies.
- What is the fastest way to find out if you are any good?
- Start with a Store Teardown. It is a written audit of your store's conversion path and AI visibility, five fixes ranked by revenue impact, delivered in five days. If you then start an engagement within thirty days, the fee comes off it in full.